Hi there, I'm Alex, a digital creative focused on UX/UI design with a passion for designing products that improve people's lives. As a problem-solver, I believe in empathy as the ultimate tool to improve the uncertain world we live in.
With over 12 years of experience as an Art Director at top advertising agencies such as Ogilvy, DDB, and McCann, I have worked with clients like Nestlé, Samsung, Volkswagen, Carolina Herrera perfumes, Unilever, and Mattel. In addition to my work in advertising, I've also taught Art Direction and Audiovisual Graphic Design at various schools and universities for over 7 years. Aside from being a phenomenal learning experience, it's exhilarating to witness how transformative creative thinking can be for young designers.
As an Advertising Creative, I really loved working with insights, conceptualizing ideas, and bringing them to production. However, when I specialized in UX/UI design, I fell in love with its methodology and user-centric approach. Testing and iterating prototypes has given me a deeper understanding of the needs I'm focused on as well as a clear path to evolve everything I do. In a way, I had always tried to do so but product design has made it my unequivocal path.
My hybrid profile gives value to the projects I work on due to my wider scope of brainstorming, brand strategy, and my expertise in visual design. I've also been responsible for multidisciplinary teams and felt very motivated by the enriched experience of leading and being part of a team as well as helping colleagues grow.
I'm experienced in:
- Methodologies: Design Thinking, User-Centered Design, Lean UX, Agile, Affinity mapping, Benchmark testing, Card sorting, Heuristic evaluation, Journey mapping, User personas, Usability testing, Task analysis, User stories, Design sprints.
- UX/UI Digital Product Design: Figma, Sketch, Adobe XD, InVision, Zeplin, Principle, Framer, Azure DevOps, Axure, Wireframing & Prototyping.
- Web Development: HTML5, CSS.
- Art direction: Brainstorming, Conceptualization, Photography, Illustration, 3D, Video editing, Identity Design, Branded Content, Adobe Creative Suite.
I'm always looking to expand my professional network. If you have an upcoming project or want to stay in touch, feel free to connect via Linkedin or contact me directly at alexcama26@gmail.com.