For Nescafé Dolce Gusto’s Christmas campaign, we wanted to let the Drop and Stelia machine's “touch & create” technology have some festive airtime. We concepted and executed a series of videos, banners and shareable social media content that juxtaposed a season for being jolly with an outlandish battle between Santa and the Three Wise Men.
An accompanying microsite allowed people to sidle up to the Yuletide action, the machines themselves and offered fans the chance to download and share themed greeting cards.
Once the characters and battle were introduced, users could pick a side and tweet how they wanted the battle to end. The script for the final video was chosen out of 8000 consumer tweets, and on its release day the campaign trended organically (unpaid).
The best part? Some great tweet dialogue between Nescafé Dolce Gusto and its fans, who suggested, amongst other things, that Santa should be sent away on a spaceship driven by a celebrity. We'd like to share some of the other suggestions, but we might get into trouble.
Illustrations: Diego Ramírez
Animation: Snack studio
We've all been there: you really want to connect with that Creative Director you've always dreamed of working with. But you haven't got a clue what their email is. So you take an educated guess. Or, you let Email Generator figure it out for you.
The website is very straight forward: type in the agency, the creative director’s name as well as the city and it will generate a list of every possible email variant to get in touch with him or her right away. Your future boss is a mere algorithm away.
Email Generator won a silver award for digital at Festival del Sol.
Vueling are rapidly catching up with Easyjet as one of Europe's most popular low cost airlines. For its post Christmas Q1 campaign, McCann asked us to get its sponsored promotional offers for Spain, Italy, France, Belgium and the Netherlands into the minds of its budget-friendly audience.
The concept proposed was 'plane mode'. Which translated into a sort of post-Christmas, 'why-the-hell-not?' holiday blues mood campaign. We parodied the typical dictatorial boss through a series of email takeovers and appealed to the audience's desire to hit the Winter OOO button – with Vueling making it economically possible.
The simplicity of the campaign resonated with the existing database, and saw a 140% uptake in promotional bookings over the Jan - March period.
Visionlab is an eyewear brand that focuses on quality as well as fashion. Their core value is to sell glasses that provide great vision as well as high-quality protection for your eyes.
For their summer print campaign, they asked us to envision prints that showcased the importance of good quality glasses to lower the risks of any damage. Not only to sell their own eyewear, to raise awareness of the issue as well.
We played with humor in situations where a poor quality glass would be a huge risk for the people involved.
The smouldering Hollywood big hitter has lots of fragrances, and they sell really well. Living up to his persona as the ultimate Latino silver fox, women fawn over Antonio Banderas. And, since his latest fragrance, Queen of Seduction, is feminine, it makes sense that it speaks to an equivalent female seductress that exudes the same enigmatic qualities.
Concepting the dramatic storyline for the TV ad (and helping oversee the three-day shoot), we also conjured a way to digitally engage the swooning female audience: an animated, 3D portal and competition. When interacted with, it gives fans the chance to win a meal with the man himself.
The site crashed numerous times in the wake of the TV ad's launch, and continues to receive high traffic volumes of 110% months later.
Tea, bitch is our very own personal take on product design. We've created a brand that speaks to bitchy characters and pokes fun at pretentious life changing products.
Our first launch is Nasty bitch, a great herbal remedy for PMS that will surely delight the most sarcastic souls.
Some SEAT models have a backup camera that allows the driver to view on a screen what the camera can detect before driving in reverse. To celebrate Halloween, we proposed a prank on Facebook that enabled any follower to scare a friend – simply by sticking a scary image in front of the camera that would scare the s*^t out of drivers when they popped the keys in the ignition.
The prank secured over 100.000 downloads of the pdf featuring the scary imagery.
