Benetton
Puig asked us to create a piece for a new fragrance by Benetton. Since the brief was pretty open, we decided to go in a direction that celebrated diversity.
Role: concept, script, art direction
Client: Benetton
Agency: Paradigma
This following video is only a creative pitch to showcase the concept. The footage shown is from "The A-Z of the world's topsuper models" directed byJérémie Rozan for I-d magazine. The client loved the idea but deemed it too risky to bring into production. See the final campaign at the bottom.
Colors es la nueva colección de fragancias femeninas de Benetton: Pink y Blue. La comunicación defiende la diversidad a través del color, celebra la multiculturalidad, los colores y las razas, visualizado de forma fresca, potente, femenina y divertida. Fill your life with colors.
